The first iteration of this concept was simple, wear clothes improperly. Belts around knees, inside out shirts, and odd shoe pairings made for immediate eye catching shots. Having strong poses that lured the eyes to the clothes made all the difference.
Building off the prior shoot, we approached it with a darker backdrop and using bright colorful dresses only. Layering dresses by paying tribute to the first rendition, we expanded the idea of calculated messy fashion.
Expanding the idea to a duo shoot, Alycia and Siri mixed shoes with each other and subtly matched in colors with these mismatched clothes. More prints, more fabrics, and clever tie-ins between outfits, this duo reinvented the series.
Digger deeper into the possibilities of wearing clothes wrong, we leaned into using the one piece of clothing that has color being worn correctly. Which left the black and white pieces of clothing being worn wrong.
What better why to evolve the series than use a unique location. Rebecca channeled the series with dramatic poses that once again draws eyes to the clothing that isn’t worn right. Pants worn upside down, a skirt used as a shirt, and the grittiness of a freight elevator once again broke the barrier of this series.
Starting as split personality vibe, Emily’s rendition of the series meant taking halves of a casual and formal outfit and combining them with some crafty sewing. The split meant for some different posing for each side of the outfit. Then we layered dresses and skirts on top of each other for flowy peeks at the layers.
Wearing clothing mismatched is a great start, but flipping everything inside out is another layer to the madness. Skylar added suitcases to give the mismatched series a traveling story. We also learned you can’t zip up things inside out.
How do you continually find ways to make this concept unique? Jessica push the limits of utilizing expressions and high energy to fuel the poses and clothes. The bulk of our direction came from switching top pieces with bottom pieces, flipping an outfit. Skirts became shirts, a watch around the ankle, and shoes on hands. The concept evolves with Jessica's iconic posing.